Sekel Technologies Pvt Ltd - Articles
Geofencing & Location Intelligence Services
Target Precisely. Convert Locally.
Transform location data into competitive advantage. Our Geofencing service creates virtual boundaries around your stores, competitor locations, events, and high-traffic zones to trigger automated actions when customers enter or exit. Deliver hyper-targeted offers, track foot traffic, analyze competitor visits, optimize store placement, and understand real customer movement patterns with precision location intelligence.
What We Deliver:
Custom geofence creation around stores, competitors, events
Multi-zone geofencing (awareness, consideration, conversion zones)
Real-time customer entry/exit detection and triggers
Automated notification and offer deployment
Foot traffic analysis and heat mapping
Competitor location visit tracking
Dwell time and visit frequency measurement
Customer journey mapping across locations
Store catchment area analysis
Optimal new location identification
Field team location tracking and proximity alerts
Geo-targeted campaign automation
Business Impact: Capture customers near your stores | Intercept competitor visits | Increase foot traffic by 40-50% | Optimize ad spend with location data | Understand true trade areas | Make data-driven expansion decisions | Track field team efficiency
Ideal For: Multi-location retailers, automotive dealers, restaurants, service providers wanting to dominate local markets and understand customer movement.
