Sekel Website Lead - team & task Product

Balance customer retention (farming) and new customer acquisition (hunting) activities with structured task management for both. Assign farming tasks to maintain relationships with existing customers through regular visits, service check-ins, loyalty programs, and upselling opportunities. Create hunting tasks to prospect new customers, schedule demos, follow up on leads, and convert opportunities to sales. Track time allocation between farming and hunting to ensure teams aren't neglecting either activity, measure success rates for both retention and acquisition efforts, and optimize resource allocation based on results. Prevent customer churn through proactive farming while driving growth through systematic hunting.